Priority Banking

This session covers skills to develop and implement a plan for growing one’s AUM and clients through applying skills related to identifying prospects, assessing client suitability, fostering trust and securing clients’ decisions within regulatory and ethical parameters. The session will also cover skills on handling service lapses and stakeholders.

The role plays during the session and in the assessment allow individuals to apply and practise using a sales advisory approach when presenting solutions to clients.

Total Training Duration / CPD Hours: 8.5

Core FAA CPD: 3

Core SFA CPD: 3

Classroom Hours: 8.5

The session shows how wealth advisory can be done by leveraging on investment, insurance and legacy products generally available in priority banking. Key concepts such as investment suitability, risk profiling and client investment styles are covered.

By adopting a less transactional perspective, from sell to advise and from product to portfolio, the individual re-focuses on the relationship and in doing so, establishes trust, which is core in obtaining client’s acceptance.

Total Training Duration / CPD Hours: 8.5

Core FAA CPD: 3

Core SFA CPD: 3

Classroom Hours: 8.5

The individual will gain insights to 

• The benefits and process of a financial advisory approach and how this can be applied to identify clients’ needs based on different profiles and life stages
• A framework which covers the focus of most clients and how this can be leveraged to arrive at a plan which considers investments, insurance, assets and liabilities and sources of current and future income
• Key considerations when identifying the features and benefits of each recommendation to clients

Total Training Duration / CPD Hours: 8.5

Core FAA CPD: 3

Core SFA CPD: 3

Classroom Hours: 8.5

You will learn 

• How to apply a framework to better understand the client’s met and unmet needs and wants
• How to formulate and apply plans for existing clients with the aim of deepening relationships through a wider understanding of their needs, uncovering opportunities through account review and leveraging on specialists and internal stakeholders
• Client account optimisation, negotiation skills and retention strategies 

Total Training Duration / CPD Hours: 8.5

Core FAA CPD: 3

Core SFA CPD: 3

Classroom Hours: 8.5

This online learning session will provide the right perspectives and appreciation that ethics, rules and regulations are critical to safeguard not just the industry, organisation and client, but also the adviser. 

The Ethics module highlights the importance of not just doing what is legal, but what is right. The Rules & Regulations module covers the regulatory framework and guidelines in Singapore. 

This course features our unique Learn-Apply-Review pedagogy with case studies developed by WMI’s practice-led faculty. 

Total Training Duration / CPD Hours: 6.75

Core FAA CPD: 6.75

Core SFA CPD: 6.75

Online Hours: 6.75