Unlocking Success with Next-Gen Family Offices

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Family offices have witnessed significant growth in recent years, fuelled by the increasing concentration of global wealth and the need for professionalised wealth management. As major financial centers like Singapore and Hong Kong emerge as global family office hubs, practitioners face the challenge of understanding the complexities and dynamics of next-gen family offices.

 

Aspiring family office practitioners and advisors must develop the necessary skill set to effectively navigate the intricate landscape of the family office. More so than ever, it is critical for them to gain a deeper understanding of family office perspectives, internal dynamics, and structural setup. By doing so, they can emerge as well-rounded professionals equipped to thrive in this booming arena.

 

In order to unlock success with next-gen family offices, here are some considerations:

 

1. Embracing the Multi-Dimensional Nature of Family Wealth Management

Next-gen family offices operate within a multi-dimensional environment that encompasses various facets of wealth management.

 

From ESG investing to family governance, succession planning, and philanthropy, practitioners must navigate the intricate interplay between these dimensions to drive success for families.

Each of these themes require a different approach to initiate conversations and address them effectively. For instance, when broaching the subject of philanthropy, which can be a subject matter close to the heart, it is crucial to create a safe and open space for discussions. Understanding the personal values of family members is essential to align philanthropic endeavors with the family’s goals. By recognising the unique considerations and employing tailored approaches, family offices can engage in meaningful discussions on philanthropy and other dimensions of wealth management.

 

To familiarise yourself with the family office ecosystem, you must grasp a fundamental understanding of the historical evolution of structures utilised across generations and the underlying rationales behind their existence. In addition, gain insights into the diverse governance complexities within family offices, will enable you to effectively manage family dynamics such as conflicts and priorities.

2. Balancing Family Dynamics, Business Interests, and Wealth Preservation

Next-gen family offices in Asia exist at the intersection of family dynamics, business interests, and wealth preservation. Achieving a delicate balance that aligns financial needs, business authority, and family values is crucial for preserving wealth and legacy. This finding is substantiated by WMI Impact: The Family Office Journal’, Issue 2, which highlights the importance of Governance Design to achieve a unique balance between financial and non-financial goals in Family Offices. The case study done on the J.M. Huber Corporation in the report also emphasised that the Huber family acknowledged the need to achieve a delicate balance for these structures to be separate entities while maintaining smooth coordination between them.

 

Practitioners play a vital role in helping families strike this balance while ensuring effective governance and management structures.

 

3. Navigating Diverse Asset Classes and Investment Strategies

As risk appetites soar and interest in cryptocurrencies wanes, family offices embrace alternative assets and sustainable strategies, according to Goldman Sachs’ recently unveiled 2023 Family Office Investment Insight Report.

 

Managing next-gen family offices entails navigating a vast array of asset classes and investment strategies, and keeping pace the dynamic landscape driven by generational shifts and a quest for long-term wealth preservation.

 

Family office executives shoulder the critical responsibility of managing assets across generations, guided by fiduciary duty. Equally important is the skill to adeptly identify investment principles that align with the long-term goals of the family, encompassing the preservation and longevity of capital for future generations.

 

 

4. Addressing Unique Challenges in Multi-Generational Wealth Management

The transfer of wealth from one generation to the next presents unique challenges for next-gen family offices. Complex family dynamics, generational gaps, and changing preferences require practitioners to adapt their approaches. By embracing technology, sustainable investing, and global market trends, you can seize opportunities and drive long-term success for your family office.

 

5. Building Resilience through Effective Family Governance and Operations

Effective family governance is a cornerstone of successful next-gen family offices. By establishing clear roles, fostering transparent communication, and implementing decision-making frameworks, practitioners help families navigate disputes, retain their values, and make sound investment decisions. Promoting unity, alignment, and shared values among family members lays the foundation for long-term resilience.

 

A key consideration is also understanding what in involved in setting up, establishing infrastructure, and managing operations within a family office. This encompasses being mindful of key risk factors like cybersecurity, maintaining family/ principal reputation, addressing operating risks (including manpower), and ensuring compliance with regulatory and financial reporting obligations. These issues can be significant – for example, a 2022 EY Single Family Office Study found that 74% of Single Family Offices have experienced cyber breaches and 72% lack a plan to manage them.

 

As next-gen family offices continue to evolve, practitioners must adapt just as rapidly to the complexities of this dynamic landscape. All in all, those serving family offices are paramount in helping families preserve their wealth, navigate generational transitions, and achieve their long-term goals.

 

Wealth Management Institute’s (WMI) Certified Family Practitioner Programme has been designed to equip aspiring practitioners with the skills to navigate the ever-changing landscape of next-generation family offices. This comprehensive programme aims to provide a deeper understanding of the family office perspectives, internal dynamics, and structural setup, allowing participants to emerge as well-rounded practitioners in this field.

 

Learn more about WMI’s Certified Family Practitioner Programme and unlock your success in the next-gen family office landscape!

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3 Reasons Why Private Bankers Should Learn About ESG

Programme Overview

3 Reasons Why Private Bankers Should Learn About ESG

The financial sector is experiencing significant shifts in a critical area—sustainability—alongside ongoing technological transformations. Traditionally, financial strategies have focused predominantly on maximising returns; however, a growing awareness of their environmental impact is giving rise to a new paradigm—one that today’s professionals may find challenging to navigate.

 

As more investors and institutions prioritise sustainability in their financial decision-making, recognising the long-term benefits it offers, the trend driven by the Environmental, Social, and Governance (ESG) framework is fundamentally reshaping our approach to wealth creation and responsible stewardship.

 

Mervyn Tang, who is Schroders’ Head of Sustainability, APAC, highlights three compelling reasons why private bankers should enhance their understanding of ESG to better serve their clients and future-proof their careers.

 

ESG: A Global Imperative Reshaping Investments


What was once a secondary consideration has now become a global imperative. The response to ESG issues, particularly climate change, is transforming how economies operate. “Governments around the world are putting policies to battle issues like climate change,” Mervyn says. “It’s changing the business models (and) the way our economy operates.”


As organisations navigate new regulations and seek incentives, such as those for electric vehicles, they must strike a balance between upfront costs and long-term objectives—ensuring their capital investments deliver sustainable returns over time.


Already, economies covering 90% of global GDP have set net zero targets, and over half of the world’s largest companies are aligning themselves with this vision. The results so far have been encouraging, with market research platform Gitnux reporting in 2024 that companies with strong ESG credentials have seen a 3-5% increase in annual revenue growth. Those with high ESG ratings also consistently outperform competitors who neglect them.


This shift creates a new role for private bankers. They’ll need to understand how these policies affect different industries, determine which are the reliable markers to prove sustainability, and how to position client portfolios for a sustainable future.


“Private bankers would be expected to talk about changes in sustainability and ESG policy in the same way as they are meant to talk about energy price inflation or Fed interest rates,” he surmises. “You’ll be expected to know more about ESG in the future.”


The senior professional explains how these fundamental concepts are discussed in WMI’s Certificate in Introduction to Climate Change and Decarbonisation Strategies programme. Besides gaining a broad perspective on topics such as climate science and international agreements in order to understand the global push for sustainability, the curriculum also includes training in core skills to assess and advise on green products and initiatives.


With outlets like Bloomberg indicating that the world’s ESG assets are projected to hit $40 trillion by 2030, informed finance professionals will stand out with their enriched knowledge and become invaluable assets to their clients’ evolving investment journey.


A Growing Emphasis Across Generations

 

The rise of ESG investing is not just shaped by policies. It is being fuelled by increasing demand from individuals, particularly younger generations.


“The general public is caring more about ESG,” Mervyn reveals. “You see this in search trends for things like sustainable investing and climate change.”


Figures from PricewaterhouseCoopers substantiate this observation, with a report citing that a whopping 83% of consumers expect companies to actively shape their ESG best practices, and that 76% would discontinue relations with companies which mistreat employees, communities and the environment.


“This is particularly apparent for younger generations like Gen Z or the millennials,” Mervyn notes.


A Stanford University study supports this, revealing that while only 30% of boomers were invested in ESG issues when it comes to their investments, this grew to 60% with Gen X, and became a pronounced 80% with Gen Zs and millennials.


“If these generations are more interested in sustainable investing, as we see the intergenerational transfer of wealth, more and more of your clients may want to talk about ESG in the future,” he predicts.


As ESG considerations grow increasingly complex, effective ESG investing requires integrating all three pillars—environmental, social, and governance—into the decision-making process. Beyond environmental factors, social considerations evaluate a company’s labour practices, diversity and inclusion policies, and its impact on the communities in which it operates. Governance focuses on leadership quality, transparency, and risk management practices.


WMI’s programme provides advanced modules that delve into these areas, equipping professionals with the skills to assess the right metrics and deliver comprehensive reports that support informed discussions on sustainability. By considering all three pillars of ESG alongside traditional financial analysis, private bankers can help investors capture an organisation’s long-term potential.


A Sustainable Future Unlocks New Investment Opportunities

 

In response to this accelerating trend, the financial sector is embracing the increasing demand for sustainable investment options.


“Sustainable investing options are increasing,” notes Mervyn, referencing both market trends and insights from his work at Schroders. “We’re talking about equities, fixed income, private assets. There’s a lot of things that your end retail investor can invest in to achieve their sustainability objectives and their financial objectives.”


The same report by Github reflects this sentiment in Asia, where 60% of retail investors have shown particular interest in ESF-focused funds, and that with the exception of Japan, allocation to ESG investing is expected to surge over 20% in Asia over the next five years.


Furthermore, the rise of digitalisation is democratising access to sustainable investments. Platforms such as crowdfunding now enable individuals to invest directly in emerging opportunities like green bonds and carbon offset initiatives—areas once limited to large institutional investors.


Rather than viewing this as competition, Mervyn emphasises that these developments highlight the need for complementary expertise. Informed private bankers can leverage their knowledge and these new tools to enhance their client offerings.


“More products means more options for your end clients to deliver what they need,” he says. “This is partly one of the reasons why asset managers are building up their sustainable investment product ranges. We see funds evolving from just your general sustainable funds to lots of different themes, to even direct private assets investing in things like renewable infrastructure.”


There’s more and more investment options for you to help cater to your clients’ financial objectives as well as sustainability objectives,” he adds.


Conclusion

 

The integration of ESG considerations into financial strategies is no longer a niche movement but a crucial complement to traditional finance. As private bankers navigate an evolving landscape, a solid understanding of ESG frameworks, reporting, and products becomes a vital tool for building resilient portfolios, managing risks, and fostering a more sustainable future.


WMI’s ESG programmes embrace this shift, offering a practical and industry-relevant syllabus designed by leading experts. Through engagements with senior professionals like Mervyn, participants gain real-world insights and case studies, equipping them to apply their knowledge effectively post-graduation—for the benefit of their organisation, clients, and the planet.


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